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Idući sastanak Hrvatskog semiotičkog društva održat će se 09. ožujka 2005. u
Društvu sveučilišnih nastavnika, Hebrangova 17 u 19.30h. Bit će to prigoda da u drugom
pokušaju - prvi nije uspio jer nismo imali kvorum - izaberemo novog predsjednika/icu HSD-a,
4 člana Sredisnjeg odbora te čujemo kratko financijsko i stručno izvješće o dvogodišnjem radu
HSD-a u okviru projekta "Čitanja znakova urbane kulture".

U radioničkom dijelu sastanka diskutirat ćemo o radu kolege dr.sc. Matka Meštrovića "Logika života i/ili logika društva?", prihvaćenog za zbornik radova s 8. međunarodnog semiotičkog kongresa IASS-AISa odrzanog u Lyonu (07.-12. 07. 2004).

Dr.sc. Matko Meštrović, profesor emeritus i dugogodišnji suradnik Ekonomskog instituta u Zagrebu, jedan je od najsvestranijih, transdisciplinarno usmjerenih članova HSD-a čiju bibliografiju možete pronaci na internetskim adresama www.semiotika.hr i www.nsk.hr. On će ukratko izložiti teze svog rada:

“Logic of Life and/or Logic of Society? But, what is Logic!”

It seems that many of the aspects of human societies are structured to enhance reproductive success (Petrinovich). In order to understand the nature of images, we need to know what life is. Sebeok sharply distinguishes life as an arena of semioses from non-life, as well as human semioses from non-human semiosis (Kull). In the specific sphere of anthroposemiosis, the being as human being is not only a living being, but a historical-social being. In social reproduction, the coincidence of communication and being is superseded in so far as it is a question of the semiotic being, the one who is capable of valuating the relations (Ponzio). Culture is created by the communal mind and each mind in turn is the product of the genetically structured human brain. The cultural differences are primarily result of divergence in history and environment, and are not genetic in origin (Wilson). The whole fabric of living things is not put together by logic. When you get circular trains of causation, the use of logic will make you walk into paradoxes. The cybernetic equivalent of logic is oscillations. The central aspect of the emerging new paradigm is the shift from objects to relationships. Biological form is put together of relations and not of parts. This is also how people think. It is the only way in which we can think (Bateson/Capra).